| 01 SHOWCASE |
Petfolk
| 01 SHOWCASE |
Petfolk
Designed by
Designed by
Marc
Marc
& AI. © 2025
& AI. © 2025
I'm Marc
I'm Marc
. All rights reserved.
. All rights reserved.
| MISSION |
make the pet care experience better for everyone: pets, their parents, and vets alike.
| MISSION |
make the pet care experience better for everyone: pets, their parents, and vets alike.
WHAT IS PETFOLK?
WHAT IS PETFOLK?
Founded by vets with decades of experience in clinical practice, we understand what it takes to provide world-class veterinary care. Petfolk is here to make the pet care experience better for everyone: pets, their parents, and vets alike.
Founded by vets with decades of experience in clinical practice, we understand what it takes to provide world-class veterinary care. Petfolk is here to make the pet care experience better for everyone: pets, their parents, and vets alike.
PROBLEMS TO SOLVE.
PROBLEMS TO SOLVE.
Veterinary care is central to the ecosystem, but the current model is flawed. This results in a poor experience for veterinarians and pet parents, characterized by |A| outdated technologies and services, |B| disconnected treatments and continuous care. There is an opportunity to redefine the definition of 'pet care', |C| poor customer care, and |D| unhappy and overworked veterinarians.
Veterinary care is central to the ecosystem, but the current model is flawed. This results in a poor experience for veterinarians and pet parents, characterized by |A| outdated technologies and services, |B| disconnected treatments and continuous care. There is an opportunity to redefine the definition of 'pet care', |C| poor customer care, and |D| unhappy and overworked veterinarians.
|A| Outdated technologies and services.
|A| Outdated technologies and services.
Goals:
|A| Update legacy technology for vets and consumers, addressing paper forms and fax machines. |B| Make booking carer services easier and more accessible. |C| Provide access to general care information and pet records, making sure the data is being captured or leveraged effectively
Goals:
|A| Update legacy technology for vets and consumers, addressing paper forms and fax machines. |B| Make booking carer services easier and more accessible. |C| Provide access to general care information and pet records, making sure the data is being captured or leveraged effectively
My role:
Head of Design (Product and Marketing)
My role:
Head of Design (Product and Marketing)
Observations:
The existing technology platforms are slow and clumsy to use. Booking care relies on phone calls and an outdated tech stack, making data management challenging.
Observations:
The existing technology platforms are slow and clumsy to use. Booking care relies on phone calls and an outdated tech stack, making data management challenging.
Solutions:
|A| Tear down and rebuild the technology from backend architecture to frontend processes that feed into a system of connected data. |B-C| Create a seamless "booking" experience that drives engagement and is always accessible, and directly linked to your pet's profile.
Solutions:
|A| Tear down and rebuild the technology from backend architecture to frontend processes that feed into a system of connected data. |B-C| Create a seamless "booking" experience that drives engagement and is always accessible, directly linked to your pet's profile.
Results:
Increases pet care bookings by 3x at existing sites. Provides complete pet care management tools and information for clinicians and pet parents.
Results:
Increases pet care bookings by 3x at existing sites. Provides complete pet care management tools and information for clinicians and pet parents.
Artifacts:
Design schematics for veterinary administration and pet care. Booking flows and experience schematics for online and mobile booking. Design schematics for online and mobile platforms for a pet care service.
Artifacts:
Design schematics for veterinary administration and pet care. Booking flows and experience schematics for online and mobile booking. Design schematics for online and mobile platforms for a pet care service.
Solution reference |A|
Clinical Admin: Models
ERD: Organizing entities and their relationships.
1/6
Solution reference |A|
Clinical Admin: Models
ERD: Organizing entities and their relationships.
1/6
Solution reference |B-C|
Customer: Website
Screens: Booking experience. Homepage (left) and finding a clinic location (right).
1/5
Solution reference |B-C|
Customer: Website
Screens: Booking experience. Homepage (left) and finding a clinic location (right).
1/5
|B| Continuous care.
|B| Continuous care.
Goals:
|A| Extend all care services to be accessible "anywhere, at any time", especially when pet care follow-ups are necessary. |B| Increase retention of pet care customers.
My role:
Head of Design (Product and Marketing)
My role:
Head of Design (Product and Marketing)
Observations:
Clinics are not accessible to a large population of pet parents. Maintaining a pet's ongoing care can be difficult.
Observations:
Clinics are not accessible to a large population of pet parents. Maintaining a pet's ongoing care can be difficult.
Solutions:
|A| Provide both online and mobile solutions. |B| Provide pet care services in-clinic, at mobile clinic units, and virtually - all with access to third-party emergency services. |C| Introduce pet wellness plans.
Results:
An immediate increase in digital bookings and care follow-ups. Partnership growth tripled in four months and continues to grow based on Petfolk becoming recognized as an innovative trusted brand.
Results:
An immediate increase in digital bookings and care follow-ups. Partnership growth tripled in four months and continues to grow based on Petfolk becoming recognized as an innovative trusted brand.
Artifacts:
Mobile care van wrap specs, promotional materials, video assets, and care scheduling. Design schematics for online and mobile for pet care and pet parents.
Artifacts:
Mobile care van wrap specs, promotional materials, video assets, and care scheduling. Design schematics for online and mobile for pet care and pet parents.
Solution reference |A|
Customer: Mobile experience.
Models: Entity relationships (left) and an illustration of the booking experience (right).
1/6
Solution reference |A|
Customer: Mobile experience.
Models: Entity relationships (left) and an illustration of the booking experience (right).
1/6
Solution reference |B|
Customer: Physical experience.
Clinics: One of many newly built-out clinic locations, along with print schematics of the Petfolkgo mobile unit (bottom row).
1/1
Solution reference |B|
Customer: Physical experience.
Clinics: One of many newly built-out clinic locations, along with print schematics of the Petfolkgo mobile unit (bottom row).
1/1
Solution reference |C|
Customer: Pet wellness plans.
Branding & Marketing: Unique and consistent branding and marketing align with other Petfolk sub-brands.
1/2
Solution reference |C|
Customer: Pet wellness plans.
Branding & Marketing: Unique and consistent branding and marketing align with other Petfolk sub-brands.
1/2
© 2025 Petfolk. All rights reserved. No part of this case study may be reproduced without express written permission by Petfolk™ Inc.
© 2025 Petfolk. All rights reserved. No part of this case study may be reproduced without express written permission by Petfolk™ Inc.
HIGHLIGHTS.
| 00 | Project Showcase.
| 01 | Who I am.
| 02 | Why I am.
| 03 | What I do.
| 04 | How I do it.
| 05 | What I've done.
| 06 | What I do for fun.
| 07A | Send me a note.
| 07B | Connect on LinkedIn.
| 07C | Schedule a chat.
| 07D | Let's make something.
Designed by Marc. © 2025 I'm Marc. All rights reserved.
HIGHLIGHTS.
| 00 | Project Showcase.
| 01 | Who I am.
| 02 | Why I am.
| 03 | What I do.
| 04 | How I do it.
| 05 | What I've done.
| 06 | What I do for fun.
| 07A | Send me a note.
| 07B | Connect on LinkedIn.
| 07C | Schedule a chat.
| 07D | Let's make something.
Designed by Marc. © 2025 I'm Marc. All rights reserved.
HIGHLIGHTS.
Designed by Marc. © 2025 I'm Marc.
All rights reserved.
HIGHLIGHTS.
| 00 | Project Showcase.
| 01 | Who I am.
| 02 | Why I am.
| 03 | What I do.
| 04 | How I do it.
| 05 | What I've done.
| 06 | What I do for fun.
| 07A | Send me a note.
| 07B | Connect on LinkedIn.
| 07C | Schedule a chat.
| 07D | Let's make something.
Designed by Marc. © 2025 I'm Marc. All rights reserved.