| 01 SHOWCASE |

Petfolk

| 01 SHOWCASE |

Petfolk

Marc

I'm Marc

| MISSION |

make the pet care experience better for everyone: pets, their parents, and vets alike.

| MISSION |

make the pet care experience better for everyone: pets, their parents, and vets alike.

WHAT IS PETFOLK?

Founded by vets with decades of experience in clinical practice, we understand what it takes to provide world-class veterinary care. Petfolk is here to make the pet care experience better for everyone: pets, their parents, and vets alike.

PROBLEMS TO SOLVE.

Veterinary care is central to the ecosystem, but the current model is flawed. This results in a poor experience for veterinarians and pet parents, characterized by |A| outdated technologies and services, |B| disconnected treatments and continuous care. There is an opportunity to redefine the definition of 'pet care', |C| poor customer care, and |D| unhappy and overworked veterinarians.

|A| Outdated technologies and services.

Goals:

|A| Update legacy technology for vets and consumers, addressing paper forms and fax machines. |B| Make booking carer services easier and more accessible. |C| Provide access to general care information and pet records, making sure the data is being captured or leveraged effectively

Goals:

My role:

Head of Design (Product and Marketing)

My role:

Head of Design (Product and Marketing)

Observations:

The existing technology platforms are slow and clumsy to use. Booking care relies on phone calls and an outdated tech stack, making data management challenging.

Observations:

The existing technology platforms are slow and clumsy to use. Booking care relies on phone calls and an outdated tech stack, making data management challenging.

Solutions:

|A| Tear down and rebuild the technology from backend architecture to frontend processes that feed into a system of connected data. |B-C| Create a seamless "booking" experience that drives engagement and is always accessible, and directly linked to your pet's profile.

Solutions:

Results:
Increases pet care bookings by 3x at existing sites. Provides complete pet care management tools and information for clinicians and pet parents.

Artifacts:
Design schematics for veterinary administration and pet care. Booking flows and experience schematics for online and mobile booking. Design schematics for online and mobile platforms for a pet care service.

Solution reference |A|

Clinical Admin: Models

ERD: Organizing entities and their relationships.

1/6

Solution reference |A|

Clinical Admin: Models

ERD: Organizing entities and their relationships.

1/6

Solution reference |B-C|

Customer: Website

Screens: Booking experience. Homepage (left) and finding a clinic location (right).

1/5

Solution reference |B-C|

Customer: Website

Screens: Booking experience. Homepage (left) and finding a clinic location (right).

1/5

|B| Continuous care.

Goals:

|A| Extend all care services to be accessible "anywhere, at any time", especially when pet care follow-ups are necessary. |B| Increase retention of pet care customers.

My role:

Head of Design (Product and Marketing)

My role:

Head of Design (Product and Marketing)

Observations:

Clinics are not accessible to a large population of pet parents. Maintaining a pet's ongoing care can be difficult.

Observations:

Clinics are not accessible to a large population of pet parents. Maintaining a pet's ongoing care can be difficult.

Solutions:

|A| Provide both online and mobile solutions. |B| Provide pet care services in-clinic, at mobile clinic units, and virtually - all with access to third-party emergency services. |C| Introduce pet wellness plans.

Results:
An immediate increase in digital bookings and care follow-ups. Partnership growth tripled in four months and continues to grow based on Petfolk becoming recognized as an innovative trusted brand.

Artifacts:
Mobile care van wrap specs, promotional materials, video assets, and care scheduling. Design schematics for online and mobile for pet care and pet parents.

Solution reference |A|

Customer: Mobile experience.

Models: Entity relationships (left) and an illustration of the booking experience (right).

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Solution reference |A|

Customer: Mobile experience.

Models: Entity relationships (left) and an illustration of the booking experience (right).

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Solution reference |B|

Customer: Physical experience.

Clinics: One of many newly built-out clinic locations, along with print schematics of the Petfolkgo mobile unit (bottom row).

1/1

Solution reference |B|

Customer: Physical experience.

Clinics: One of many newly built-out clinic locations, along with print schematics of the Petfolkgo mobile unit (bottom row).

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Solution reference |C|

Customer: Pet wellness plans.

Branding & Marketing: Unique and consistent branding and marketing align with other Petfolk sub-brands.

1/2

Solution reference |C|

Customer: Pet wellness plans.

Branding & Marketing: Unique and consistent branding and marketing align with other Petfolk sub-brands.

1/2

DISCLAIMER:
© 2025 Petfolk™ Inc. You may not use, reproduce, duplicate, copy, sell, resell, or exploit any portion of the content, Service, use of the Service, or access to the Service or any content on the website through which the Service is provided, without express written permission by Petfolk™ Inc.

HIGHLIGHTS.

| 00 | Project Showcase.

| 01 | Who I am.

| 02 | Why I am.

| 03 | What I do.

| 04 | How I do it.

| 05 | What I've done.

| 06 | What I do for fun.

| 07A | Send me a note.

| 07B | Connect on LinkedIn.

| 07C | Schedule a coffee chat.

| 07D | Let's make something.